Neknomination, the world-wide drinking craze, has been slammed by the people of Maldon.

On Sunday 9 February, Isaac Richardson, 20, formerly of Tolleshunt Knights, died after downing a mixture of wine and spirits.

Peer pressure and the widespread use of social media have combined to create a game that leads people to try to beat their friends.

Nicky Hadley, 44, landlady of The Queen Victoria, Maldon, has ridiculed the craze.
She said: “It’s ridiculous.
“We wouldn’t allow it to happen here."

Read the full special report in this week's Maldon Standard.