Town councillors have opposed plans for dry cleaning, key cutting and shoe and watch repairs at a Tesco Extra store.
The retail giant wants to create the 'pod' at the front of its superstore in Fullbridge, Maldon.
It would be a joint venture with Timpson, which will provide the services, although the dry cleaning will be carried out off site.
But Maldon Town Council has objected, saying the design was of poor quality, did not improve the local surroundings and would result in "over use and visual clutter" of the site.
Councillors also said it was not of the quality expected in a location bordering a conservation area, could have an economic effect on High Street businesses and result in extra traffic.
Maldon District Council has yet to make a decision on the application.