A NEW addition to Maldon's high street has been officially opened - with "encouraging feedback".

Edward Massey had always wanted to start his own business, a desire which was boosted when he was diagnosed with a chronic disease.

The 33-year-old decided to open a convenience shop and bakery, Yessam Limited, in 8 High Street while his health remains stable.

The new shop has an eco-friendly twist with the businessman joining the call for climate action.

He stocks a range of sustainable and fairtrade products which aim to reduce unnecessary plastic and "be good to people and the planet".

These items are sold alongside fresh bread made in the bakery.

Yessam Limited was officially opened on Saturday at a ribbon cutting ceremony attended by Plume Academy executive principal Carl Wakefield and the school's head girl Maisie Shorney and deputy head boy Charles Brunt.

The students were handed goodie bags each and Edward says they "were impressed and supportive that we have opened our eco-friendly sustainable convenience store and bakery".

Edward added: "Dave and Gill from Chelmsford City Fairtrade Campaign also came along to support our opening, pleased that we are fighting poverty through trade.

"Positive encouraging feedback has been echoed by many customers."