Essex Cricket and Pitch15 launch commercial partnership

Essex County Cricket Club have entered into a commercial partnership with Pitch15, an investment platform focused on women’s sports.

The collaboration, facilitated by sports and media advisory firm Pinto Capital, aims to strengthen the foundations of women's and girls' cricket through commercial enterprise.

It will also create new opportunities for girls from all backgrounds.

Celebrate - Eva Gray of Essex celebrates taking the wicket of Sophie Luff during Essex Women vs Somerset Women, Vitality Blast T20 Women Cricket at The Ambassador Cruise Line Ground in June (Image: Submitted)

As the exclusive commercial partner, Pitch15 will contribute expertise across commercial strategy, digital storytelling, fan engagement, and community activation.

Working alongside Essex Cricket, the partnership will work on:

• ‎Increasing visibility and profile of the women's team.
• ‎Expanding participation pathways for girls and young women.
• Enhancing matchday experience, content and digital storytelling.
• Attracting new commercial partners for the women’s programme.
• Inspiring more young people, especially girls, to engage with cricket.

Dan Feist, Essex Cricket’s chief executive officer, said: “This partnership marks a major moment for women’s and girls’ cricket in Essex. 

“Pitch15 brings deep expertise in the women's sport landscape, and with Pinto Capital's support we now have an opportunity to accelerate growth, strengthen pathways and inspire the next generation. This is a bold step forward for the women's game across our region."

Tommy Nordam Jensen, founder and chief executive of Pitch15, said: “To collaborate with Essex Cricket on an initiative of this scale is incredibly exciting.

“Women’s cricket is full of possibility, and Essex have shown real leadership in pushing the game forward. Our focus is on building visibility, opportunity and belief - not just for today's players, but for the girls who dream of following them."

Amber Pinto, partner at Pinto Capital, said helping bring the partnership together has been a privilege.

She said the collaboration demonstrates women’s cricket has a strong commercial future.

Ms Pinto added: “The ambition behind this project is exactly what the women’s game needs: innovation, confidence, and long-term commitment."

To find out more visit www.pitch15.net and essexcricket.org.uk.