A NEW bridal shop will officially launch this weekend.

J'adore Bridal Wear, in Market End Coggeshall, will be opening its doors to customers for the very first time on Saturday.

The shop, which specialises in wedding dresses and gowns, replaces the Nell’amore store in Halstead, which closed earlier this year.

Owners Heidi and Linda said: "We decided that we weren’t ready to leave the bridal industry and together, we decided to open our own shop to continue helping brides and their families in the wedding dress selection process that we love so much.

"We have bought with us some of the very best designers in bridal wear and are offering relaxed two hour appointments with exclusive use of the bridal suite. We have a large selection of bridal accessories including veils, jewellery, Tiaras and hair pieces, all selected for their individuality and quality.

"Our new premises are full of character and charm. We look forward to opening the shop and welcoming our past, present and future brides for our opening weekend."

A designer event will be held throughout the weekend to mark the opening.

The store will open at 11am and close at 3pm on both Saturday and Sunday.

For more information, visit jadorebridalwear.co.uk to book an appointment or contact 01376 791835.