A major brand is due to open its first Essex store at Lakeside Shopping Centre.
Lego will open a 217m2 store, which will be the brand’s 23rd in the UK and its first in the county, is opening at Lakeside Shopping Centre tomorrow (November 5).
It will occupy a unit on the centre’s first floor, offering sets, gifts and activities for builders.
Visitors will be able to try play tables, use the pick and build wall and create figures at a build a minifigure tower.
The shop will also have interactive experiences and displays, exclusive sets and new releases.
Staff will offer help choosing sets, while free building events will form part of the store’s programme. Opening hours will be 10am to 9pm from Monday to Saturday, and 11am to 5pm on Sundays.
The opening comes as the West Thurrock shopping centre undergoes a major investment programme.
More than £100 million has been invested at Lakeside during the past three years in new shops, refits and upgraded retail experiences.
Further funding from the owners has supported improvements to the centre including interiors, public areas and the wider visitor experience.
Several brands have opened this year, including Hollister, Urban Outfitters, Bershka and Oliver Bonas.
More recently, the shopping centre has seen the likes of Lefties, an Inditex-owned Primark rival, open its second UK shop at Lakeside this autumn.
Family-owned frozen yoghurt business Frurt also opened at the centre last month.
The investment strategy aims to attract younger shoppers, increase the time visitors spend at Lakeside and expand its fashion, leisure and lifestyle offer.
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