A HIGH street lit up in pink and blue over the weekend to mark the start of Baby Loss Awareness Week.

Dave and Abby Ridgewell asked Maldon High Street businesses to light up in pink and blue for Baby Loss Awareness Week (BLAW), which started on Saturday (October 9).

BLAW is dedicated to raising awareness and encouraging more people to talk about baby loss.

Dave, 37, and Abby, 33 first asked businesses to light up the high street last year in a tribute to their son Max, who died just one day old after complications during birth.

Read more: Maldon set to light up in pink and blue for Baby Loss Awareness Week

The couple saw all the lights on Friday and Saturday, and lit up Maeldune Centre themselves, and were "overwhelmed" by the response from businesses this year as many more took part.

Last year William H Brown estate agents, where Dave works, did a special window display inviting families who have lost babies to have their baby’s name and dates on pink, blue or white ribbons.

The response was overwhelming and so the businesses invited residents to do the same again this year.

So far it has had more than 200 baby’s names submitted to be included in the window display.

Dave said: "It’s heart-breaking to see so many new names since last year, highlighting how common baby loss is, and each one of them represents a family with a missing piece just like us.

"You never fill that hole, you carry it around with you and learn to live with it.

"You love them like you would any other child, and it’s natural to want to talk about them, so this week gives people that chance."

Dave says the couple have been humbled by the response from Maldon businesses and will continue to reach out to more each year to make BLAW even bigger in Maldon so bereaved families "never feel alone again".

All photos in this gallery were taken by Dave Ridgewell.

For more information on BLAW, go to babyloss-awareness.org.