A JEWELLERS company invested in both of its Essex-based showrooms to bring added sparkle to shoppers ahead of Christmas.

Goldsmiths at intu Lakeside shopping centre and Bond Street, Chelmsford have undergone a transformation with a complete store refit.

The showroom has reopened with a new branded Rolex area and additional product lines.

Craig Bolton, executive brand director for Goldsmiths, said: “We are incredibly excited to announce the changes at our showrooms.”