MOTHERCARE on the Riverside Retail Park in Chelmsford will close with an estimated 50 jobs on the line.

The company today confirmed the store will close on September 18.

They haven’t confirmed exactly how many jobs are at risk, but it’s thought around 50 staff will be affected.

Mothercare’s shop in the Meadows Shopping Centre remains unaffected.

A company spokeswoman said: “Mothercare Chelmsford on the Riverside Retail Park will close on June 18. We will be emailing our customers in the Chelmsford area to advise of the changes and provide details of their nearest Mothercare store, at the Meadows Shopping Centre, Chelmsford, less than half a mile away.

“We greatly value all our customers in the local area and would like to thank them for their continued loyalty and support for Mothercare.

“Whilst we regret the closure of the store, it is part of a larger transformation plan for our business.

"The plan will see us close a small number of our unprofitable stores across the UK whilst investing in cutting-edge online and mobile shopping channels, as well as refurbishing some of our other larger stores to make the experience even better for our customers.”