COCA-Cola’s Christmas truck rolls into Clacton for a “magical celebration” today

The iconic truck, which first appeared in the company’s TV adverts almost 20 years ago, is at Clacton Factory Outlet on Monday from 10am to 6pm.

Centre manager Allan Hassell said the visit is a massive boost for the shopping complex and will bring some festive magic, with the sparkly red truck and the words ‘Holidays are coming’ signalling the start of Christmas for many people.

Shoppers can have their photo taken with the famous truck, as well as soaking up seasonal music and having a free drink.

Santa will also be in his Enchanted Village in the shopping centre and there will be a mini toy carousel.