A MILKSHAKE company is celebrating a huge boost in sales this year.

Shaken Udder, based in Tolleshunt Major, have been spurred on by new product development with their sales shooting up by 23 per cent from 2016.

A successful collaboration with Rodda's Clotted Cream in April saw the launch of its Strawberries & Clotted Cream Milkshake into Waitrose and quickly became one of the brand's top three best sellers.

Since the launch, Waitrose has also increased listings of the product by 42 per cent due to customer demand and high sales.

Andy Howie, co-founder of Shaken Udder, said: “This year has been a really successful year, and we've still got three months to go.

“2017 has been tremendously busy with new launches and rebrands coming thick and fast, but it's paying off with near on a 25% sales increase.”