A NEW campaign is being launched highlighting the potential danger posed to children in our homes.

One of the key voices behind the campaign is Joy Edwards, from Heybridge.

Her daughter, Leah, died at 17-months-old after becoming entangled in a blind cord in 2010.

Since then, Joy and her family have been campaigning tirelessly to raise awareness.

Joy said about the campaign: “We never thought that the blind in Leah’s bedroom could be deadly – it is so important that parents are made aware of the risks.

“It is hard to talk about losing out beloved daughter, but if it saves at least one life then it is more than worth it.

“I would urge people to ensure that blind cords are tied up and out of the reach of young children- there are a variety of safety devices available that are inexpensive and easy to install.”

Since 1999 there have been 28 confirmed child deaths linked to blind cords across the UK.

The campaign is being supported by the Royal Society for the Prevention of Accidents.

Ashley Martin, the society’s public health project manager, said: “We’re pleased to support this campaign and hope that it contributes to saving lives in this country and around the world.

“Our advice to families is to check all the cords currently in your home – tie up cords or use one of the many cleats, cord tides, clips or ties that are available.

“Pull cords on curtains and blinds should be kept short and out of reach.

“Install blinds that do not have a cord, particularly in a child’s bedroom, and make sure to place children’s cots, beds, playpens and highchairs away from windows.”

To find out more about the campaign visit www.makeitsafe.org.uk.