Campaign launched to tackle district's £500k litter bill

Campaign launched to tackle district's £500k litter bill

Campaign launched to tackle district's £500k litter bill

First published in News

A council has joined force with three fast food giants to launch an anti-litter campaign geared at cutting the £500,000 a year spent cleaning the district’s streets.

Maldon District Council, together with the other 13 local authorities in Essex, has teamed up with McDonald’s, KFC and Dominos for the Clean Essex campaign.

The unique scheme, which also has the support of Keep Britain Tidy, Essex County Council and the Highways Agency, will focus on raising awareness of litter and the fines culprits could face.

Mark Durham, chairman of Maldon District Council’s community services committee, has been on a personal crusade to tackle litter since 2012, when he raised concerns about the amount of rubbish blighting rural roads.

He has welcomed the launch of the campaign.

See the Standard for the full story

Comments (2)

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7:21pm Fri 6 Jun 14

SandyR says...

I've noticed in recent years that the amount of discarded McDonalds waste has been on the rise around Maldon and Heybridge. I imagine it is drive through customers throwing it out of their car window. Something needs to be done about it, but changing the mindset of the litter louts will take more than a campaign. But it's a start I suppose.
I've noticed in recent years that the amount of discarded McDonalds waste has been on the rise around Maldon and Heybridge. I imagine it is drive through customers throwing it out of their car window. Something needs to be done about it, but changing the mindset of the litter louts will take more than a campaign. But it's a start I suppose. SandyR
  • Score: 1

11:35am Mon 9 Jun 14

Hawthorne says...

Grant licences condtional on a litter clear-up in the local area. I believe this is aready done, so perhaps actually enforcing it might help.
Grant licences condtional on a litter clear-up in the local area. I believe this is aready done, so perhaps actually enforcing it might help. Hawthorne
  • Score: 0

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