A male model and actor bared all to become the only man to complete the Maldon Mud Race naked.

Joel Hicks has completed more than 300 quirky charity events since 2006 for his Always with a Smile Foundation, raising hundreds of thousands of pounds for various charities and good causes.

The Leicestershire man, who has run the race five or six times, said: “This year, having spoken to the organisers, I was made aware that, like so many of the wonderful events that I take part in all across the UK, finding sponsorship and financial backing was becoming a harder and harder and this gave me an idea of doing the whole race naked, not just finishing it.”

He will act as a “human billboard” for any firm that comes forward as a mud race sponsor next year.