Bikers targeted in new safety campaign

Maldon and Burnham Standard: The campaign poster The campaign poster

Bikers are being targeted in a new road safety campaign to reduce motorcyclist deaths and injuries.

Posters featuring a character called Hugger will be displayed along popular biker routes, including the B1012 at South Woodham through to the B1010 in Burnham.

Recent statistics show that motorcyclists in Essex make up only 1% of road traffic but are involved in 26% of road traffic collisions involving death or serious injury.

Drivers will be encouraged to be aware of bikers, who will also be encouraged to consider additional training to help ride safely.

Comments (2)

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11:50am Mon 12 May 14

Muk says...

Nice poster with an amusing cartoon, fancy lettering and website address. Should provide ample distraction for road users. :/
Nice poster with an amusing cartoon, fancy lettering and website address. Should provide ample distraction for road users. :/ Muk
  • Score: 2

5:34pm Tue 13 May 14

El Presendente says...

“Recent statistics show that motorcyclists in Essex make up only 1% of road traffic but are involved in 26% of road traffic collisions involving death or serious injury. “

Statistics on their own are meaningless, the MBS report reads as if in 100% of the cases the motorcyclist was to blame. Almost as if 'bikers' go out for a ride looking to have a collision, when they only make-up 1% of road-users. How about 'targeting' the 99% for a change?

Lunchtime today I followed a small commercial van out of Burnham, along the Maldon Road and around the bends, and all the while the driver was clearly visible texting on this phone as his speed was erratic and he was weaving about all over the place, this was only 1 of several motorists I spotted on a phone during my trip to/from Basildon.

'Maybe' instead of hiding behind the tree on the corner of St, Peters Field or the hedge on the corner of the Chandlers try plotting-up in the High St and instead of dishing-out tickets 'try' a softly-softly (firm but fair) approach on the 1st occasion anyone gets caught speeding after all visiting motorcyclists contribute to the local economy, the responsible ones should be encouraged to return.

As for the naff caricature on the posters? Surely 'Think Bike' would have sufficed after all most bikers are adult.
“Recent statistics show that motorcyclists in Essex make up only 1% of road traffic but are involved in 26% of road traffic collisions involving death or serious injury. “ Statistics on their own are meaningless, the MBS report reads as if in 100% of the cases the motorcyclist was to blame. Almost as if 'bikers' go out for a ride looking to have a collision, when they only make-up 1% of road-users. How about 'targeting' the 99% for a change? Lunchtime today I followed a small commercial van out of Burnham, along the Maldon Road and around the bends, and all the while the driver was clearly visible texting on this phone as his speed was erratic and he was weaving about all over the place, this was only 1 of several motorists I spotted on a phone during my trip to/from Basildon. 'Maybe' instead of hiding behind the tree on the corner of St, Peters Field or the hedge on the corner of the Chandlers try plotting-up in the High St and instead of dishing-out tickets 'try' a softly-softly (firm but fair) approach on the 1st occasion anyone gets caught speeding after all visiting motorcyclists contribute to the local economy, the responsible ones should be encouraged to return. As for the naff caricature on the posters? Surely 'Think Bike' would have sufficed after all most bikers are adult. El Presendente
  • Score: 4

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