Help Milo find his monkey for Christmas!

This is what the parents of a four-year-old boy are campaigning for after his treasured toy went missing on Saturday.

The soft Jellycat toy, which has kept Milo company since he was two weeks old, was lost somewhere between Rivendell Village in White Horse Lane, Maldon, and the nearby car park around 5pm.

Mum Emma Thorogood, 40, of Holloway Road, Heybridge, said her son has been unable to sleep without his permanent companion.

She said: “Monkey is very important to Milo, it was the first toy he was ever given."